UNLOCK YOUR WEBSITE'S POTENTIAL:
Easier Digital Marketing & SEO
I empower small businesses, artists, and authors to transform their web presence so the right people find them—helping them grow their businesses and reduce their struggles with ads, algorithms, and social media.
You finally got your website up and running, and it looks great. But...CRICKETS! Nothing is happening. In fact, there doesn't seem to be any traffic at all, but it’s hard to tell because Google Analytics is confusing. Ads have been expensive and ineffective. Social media is a constant drain. It isn't you. For many, these methods are complicated and frustrating.
Even though a website can be a business's best low-maintenance marketing tool, many struggle to get people to their sites. They often try shortcuts, trendy gimmicks, constant social media posts, and ads, thinking it's a quicker way to get more traffic. This can lead to poor returns, short-lived results, or ongoing expenses for ads and social media managers. This is very common. Thankfully, there's a much easier, more long-lasting route:
Optimize Your Website To Attract and Engage the Right People 24/7.
Attract the Right Traffic, Not Just More Traffic
Optimizing your website to connect with your ideal audience is a sustainable way to fuel your business growth. (Check out Ana's Success Story below for inspiration.) Unlike short-lived measures such as ads, this approach delivers ongoing results. Furthermore, enhancing your website will complement any future social media posts or ad campaigns, amplifying their impact and ensuring greater success.
With 35+ years in visual communication and empathetic marketing and 20+ years in web design and SEO, I specialize in empowering small businesses and creatives to improve their websites, SEO, and visibility to reach their intended audiences organically.
More Affordable Solutions
Comprehensive, done-for-you SEO and digital marketing services cost hundreds to thousands monthly, but that’s not attainable for most creatives and small businesses—especially in the early stages. That's why I developed a hybrid DIY SEO method that helps my clients without breaking the bank. I meet them where they are by tailoring strategies that align with their goals and budgets.
Strategies to Fit Your Needs and Budget
We start with one of five SEO and web presence audits (audit levels range from basic on-page SEO to a comprehensive SEO, web presence, and marketing audit) to determine what fits your budget and needs to be done for the best results. I even have a less detailed assessment that is perfect for those just starting out.
Clear, Actionable Steps for Success
Each audit results in a road map: a prioritized task list ranked by difficulty so you can decide what to tackle independently, what you need guidance on, or what to delegate. This allows for a cost-effective, powerful strategy for business growth on your terms. Not everything needs to be done at once. Your goals determine the priority.
Focus on What Matters
Unlike complex businesses that require hundreds of elements implemented for their SEO and web presence, most small businesses and creatives need only the essentials. The goal? Easier online marketing: increased visibility, genuine connections, higher sales, and less frustration.
A CASE STUDY: Ana's Success Story
Small Budget, High Competition
When Ana came to me, there were many weighted blankets from larger companies with substantial marketing budgets to get the word out. Ana's blanket was also five times more expensive than the average one at that time. How could she compete on her own without a massive budget? Even though her blanket was of a higher quality and solved problems that the others didn't, she didn't know how to communicate this so people could understand clearly or how to get enough buying customers to her site in the first place. It was frustrating to see occasional visitors trickle into her Shopify site only to quickly navigate away because of the price of her blanket and the lack of compelling reasons to justify it. She had no idea where to start to make her website work better. She needed help.
Personalized Strategy and Guidance Are Game-Changing.
With my guidance, we refined her product features and messaging, implemented the proper SEO to give her an edge, and developed an online marketing strategy that aligned with her style and was sustainable for her to maintain. The results were remarkable. Ana experienced a significant surge in site traffic, not from random visitors but from those actively seeking the solution her product offered. This led to an immediate sell-out of her high-end weighted blanket. This is a testament to the power of SEO, online visibility, clear messaging, and a user-friendly website.
(For more details on Ana's success story, visit my SEO & Web Presence Guidance page and my Web Presence Case Studies page.)
Let's Make Your Website Work Harder to Build Your Business!
An effective website should help you grow your business and impact without constant attention. It will engage the people who need your expertise and help you build a genuine connection with them all day, every day, while you focus on what you do best and enjoy most. If that isn't happening, I can help.
I Simplify Everything to Make it Easier
With over 35 years of experience in visual communication and empathetic marketing and over 20 years in web design and SEO, I simplify complex concepts and provide practical guidance without technical jargon, making it more user-friendly and intuitive. My approach emphasizes human-centered SEO and marketing strategies for lasting results because understanding your audience and their needs will always be crucial for search engines—and your business!
Get Started
- WEBSITE AUDIT: An audit is a perfect starting point. Depending on which one you choose, you'll gain a knowledgeable perspective on your website, SEO, web presence, or diagnosis of problems, and receive a prioritized list of what you need to do. Contact me to discuss which one is best for you.
- ONE-ON-ONE GUIDANCE: I provide personalized strategies to refine content, SEO, and website performance and then help you get it done. Done-for-you alternatives are available when you don’t want to complete all the tasks yourself. Find out more by scheduling a complimentary, no-obligation chat.
Additional Information & Opportunities
Visit my SEO page to learn more about why Search Engine Optimization is essential. Visit my SEO & Web Presence Guidance page for more information about how I can help you. Go to my About page for more about my background. Feel free to email me. I am always happy to answer questions. Or...
Download my DIY website assessment to see how your site is performing and how to improve the most critical areas.
(You'll also receive my monthly newsletter of easy tips to improve your online presence and SEO and announcements for upcoming courses and free workshops):
(Did you know? Optimizing your website will not only help you grow your business but also make your site more accessible, better for the environment, and contribute to a kinder internet. Download the assessment to find out how.)
Coming Soon:
- GROUP SEO WORKSHOPS & COURSES: Collaborative learning experiences to enhance your skills.
- SELF-PACED SEO COURSES: Flexible learning options with real-time guidance available.
Creative Pursuits:
When I'm done helping my clients, I'm working on my own projects. This is often the life of a creative. We have day jobs that make creative projects possible that otherwise wouldn’t be. I am an illustrator and storyteller first, but my business, which I consider my day job, helps fund activities that are important to me. (I’m lucky to have a “day job” that I love!) My focus is using storytelling to highlight the beauty of nature and how humans affect it:
Find out more about my new book, With Love, From Tahoe.
Learn more about my stories and my art career.
©2007-2025 KRISTEN SCHWARTZ •
