UNLOCK YOUR WEBSITE'S POTENTIAL
Easier Digital Marketing & SEO:
I help creative professionals and *heart-centered small businesses make simple yet crucial changes to their Search Engine Optimization (SEO), content, and user experience (UX) that grow their businesses and reduce their struggles with ads, algorithms, and social media.
*Heart-Centered: Thoughtful in your business practices and how they impact others; you’re aligned with essential values and want to make a difference.
You finally got your website up and running, and it looks great (congratulations!). But...crickets. You’re not getting sales from your website. In fact, no one seems to be visiting at all, but it’s hard to tell because Google Analytics is confusing and impossible to understand. Ads have been expensive, difficult to set up, and ineffective. Social media is a constant drain. You're not alone! For many, these methods are too complicated and frustrating to continue.
As a small business owner or creative professional, you've dedicated your life to your craft. But the challenge of online marketing can be overwhelming and off-putting.
Even though a website has the potential to be a business's best hands-off marketing tool, many people put their efforts into shortcuts, trendy gimmicks, constant social media posts, and ads, thinking it's a quicker way to get more traffic. This can lead to insignificant returns, short-lived results, or ongoing expenses for ads and social media managers. So, what's the better option?
If your efforts aren’t paying off, it's time to take an easier, more long-lasting route:
Optimize your website to attract and engage the right people.
You don’t need more traffic; You need the right traffic. Optimizing your website for your ideal audience will be most effective in helping you grow your business. (Read Ana's Success Story below.) It will also be less expensive and less frustrating. In addition, if you post on social media or decide to spend on ads and social media managers later, the improvements to your website will magnify that work and make it much more successful. Schedule a complimentary chat to discover how your website can improve.
Did you know? Optimizing your website will not only help you grow your business but also make your site more accessible, better for the environment, and contribute to a kinder internet. Find out how:
Key Areas for Website Optimization:
- ESSENTIAL SEARCH ENGINE OPTIMIZATION (SEO): This SEO has the most consistent and long-lasting impact on business visibility in search results. It can help attract the right audience in the first place, so you're not spending time interacting with people who aren't a good fit. It's the easiest SEO for business owners to complete independently, but there’s a strategy for doing it right. With the proper guidance, you can do it yourself, or it can be done for you.
- USER EXPERIENCE (UX): Good site usability keeps visitors engaged and sticking around long enough to discover why you're the perfect match for them. According to Google, 88% of visitors won’t return to a site after a bad user experience. Plus, search engine algorithms heavily weight user experience when ranking search results (determining how high your website will appear in a search). Watching your metrics will help you see what’s working, but my clients learn to use an easier free tool than Google Analytics that saves time and frustration.
- MESSAGING: Compelling content resonates with your target market. When they see that you understand what they're looking for, they're more inclined to stay connected and ultimately work with or buy from you. (This is also crucial for your SEO!) But you have less than 10 seconds to capture their attention so they will keep reading instead of navigating away. You'll have better results once you understand what’s most important to include in your text.
- CLEAR CALLS TO ACTION (CTAs): These are meaningful, clear, and compelling ways to encourage your visitors to sign up for your mailing list, purchase, and stay in touch so you remain top of mind. Seven out of 10 small business websites don’t include a CTA, which is a missed opportunity for business growth. CTAs are very easy to implement!
These elements work together and are necessary for your website to be effective at engaging with your ideal audience and moving them toward spending with you. They're all things you can do easily, on your terms, with a little guidance. But if you don’t have time for DIY, you don’t have to do everything yourself:
A CASE STUDY: Ana's Success Story
When Ana came to me, there were many weighted blankets from larger companies with substantial marketing budgets to get the word out. Ana's blanket was also five times more expensive than the average blanket at that time. How could she compete on her own without a massive budget? Even though her blanket was of a higher quality and solved problems that the others didn't, she didn't know how to communicate this so people could understand clearly or how to get enough buying customers to her site in the first place. It was frustrating to see occasional visitors trickle into her Shopify site only to quickly navigate away because of the price of her blanket and the lack of compelling reasons to justify it. She had no idea where to start to make her website work better. She needed help.
With my guidance, we refined her product features and messaging, implemented the proper SEO to give her an edge, and developed an online marketing strategy that aligned with her style and was sustainable for her to maintain. The results were remarkable. Ana experienced a significant surge in site traffic, not from random visitors but from those actively seeking the solution her product offered. This led to an immediate sell-out of her high-end weighted blanket. (For more details on Ana's success story, visit my SEO & Web Presence Guidance page and my Web Presence Case Studies page.) This is a testament to the power of online visibility, clear messaging, a user-friendly site, and relevant calls to action.
When people search for something specific, the value of clear messaging and effective marketing strategies becomes evident. By clearly stating that you have what they want and making it easy for them to get it, you not only solve their problem or fulfill a need but also save them time and frustration searching. This leads to genuine connections and increased sales, creating a win/win situation!
Let's Make Your Website Work Harder to Build Your Business!
If you have an effective website, it should help you grow your business and impact without constant attention. It will engage the people who need your expertise and help you build a genuine connection with them all day, every day, while you focus on what you do best and enjoy most.
I Simplify Everything to Make it Easier
With over 35 years of experience in visual communication and empathetic marketing and 20 years in web design and SEO, I simplify complex concepts and provide practical guidance without technical jargon, making it more user-friendly and intuitive. My approach emphasizes human-centered SEO and marketing strategies for lasting results because understanding your audience and their needs will always be crucial for search engines—and your audience!
By going through my process, you will learn to handle your SEO like a pro, clarify your messaging to reach the right people, and market more effectively in a way that resonates with you. This is much more efficient than paying thousands yearly to a Search Engine Optimizer or investing in online ads with little return on investment. (Done-For-You Services are also available!)
Web Presence Guidance: One-on-One, Group, Self-Paced DIY
If your website isn’t performing as it should, I can guide you through essential market-specific changes in Search Engine Optimization (SEO), content, and user experience. The aim is to get you on the right path with less stress and without compromising who you are. I specialize in meeting folks where they are and leveraging their unique strengths to find the best way forward.
Get Started:
- WEBSITE AUDIT: An audit is perfect if you just need a knowledgeable perspective on your website or diagnosis of a problem, and a prioritized list of what you need to do. I offer on-page, technical, competition, and comprehensive audits. Contact me to discuss which one you need and get started.
- ONE-ON-ONE GUIDANCE: I provide personalized strategies to refine your content, SEO, and website performance and then help you get it done. I’ll work with you to find what fits you best. (Hybrid DIY and Done-For-You alternatives are available when you don’t want to complete all the tasks yourself.) Find out more by scheduling a complimentary, no-obligation chat.
- GROUP WORKSHOPS & COURSES: Collaborative learning experiences to enhance your skills.
- SELF-PACED DIY COURSES: Flexible learning options with real-time guidance available.
No time for DIY? No problem. Schedule a chat to start Done-For-You Services that will make your website more effective at connecting with the right people and growing your business.
Additional Information & Opportunities:
Visit my SEO page to learn more about why Search Engine Optimization is important. Visit my SEO & Web Presence Guidance page for more information about how I can help you. Go to my About page for more about my background. Feel free to email me. I am always happy to answer questions. Or, if you prefer, schedule a complimentary chat about making your website more effective:
Would you like to improve your website's performance today? Download my Website Assessment below to see how your site is performing and how you can improve the most critical areas.
(You'll also receive my monthly newsletter of easy tips to improve your online presence and SEO):
Storytelling Pursuits:
When I'm done helping my clients, I'm working on my own projects. This is often the life of a creative. We have day jobs that make creative projects possible that otherwise wouldn’t be. I am an illustrator and storyteller first, but my business, which I consider my day job, helps fund activities that are important to me. (I’m lucky to have a “day job” that I love!) My focus is using storytelling to highlight the beauty of nature and how humans affect it:
Find out more about my new book, With Love, From Tahoe.
Learn more about my stories
& view Illustration Galleries below:
©2007-2024 KRISTEN SCHWARTZ •
