SEARCH ENGINE OPTIMIZATION
I'll let you in on a secret. Search Engine Optimization* (SEO) is not hard to do. Your web designer should automatically build the most basic and essential aspects into your site. Unfortunately, over and over, basic SEO hasn't been done on the websites I check. It's a shame. A little know-how, common sense, research, and time can make a big difference in how accessible it is and how well it appears in searches. It isn't magic, although sometimes it seems like it is, and some SEOs out there will apply less ethical means to increase page rankings. The best and longest-lasting results come from solid, straightforward web code practices, strategic thinking, and, believe it or not, thinking and acting like a caring human being. Really.
Contact me for an SEO bid, and I'll give you a cost breakdown based on what is missing from your site. You can even do a little bit at a time. If you want to handle optimization yourself, I can consult with you and give you my recommendations.
*What is Search Engine Optimization (SEO), you ask? Good SEO increases website accessibility. For instance, page titles are the first thing a screen reader reads, so people with visual impairments know where they are. Instead, most people think of SEO as a series of strategies and steps completed to help a website appear higher on search engine results. Since people are likelier to go to listings at the top of the first page of results, website owners strive to improve their SEO. But it's much more important than that. SEO best practices increase accessibility for people who would otherwise not be able to use websites.