EASIER SEO & MARKETING FOR RELUCTANT MARKETERS

Why Your Website Isn’t Bringing in the Right Traffic (Yet)

You finally launched your website. It looks great. It feels like you.

And then...NOTHING.

A trickle of traffic.

People arrive & leave quickly.

You’re told to “post more,” “run ads,” or “learn another platform.”

But that doesn’t feel right, and honestly, it’s exhausting.

If you’re thoughtful, empathetic, and good at what you do, a lot of marketing can seem loud, spammy, and disconnected from how you actually work. That doesn’t mean you’re doing it wrong.

Human-Centered SEO for Creatives & Small Businesses

Many business owners avoid search engine optimization (SEO) because it feels technical, jargon-heavy, and complicated. Once the mystery is removed, most realize it’s actually straightforward and very human: it’s about helping people find what they’re already looking for and making your website more accessible to users with disabilities.

SEO is a Tool for Clarity

I don’t use SEO as a trick to “game the system,” but as a way to bring clarity to real people. By looking at what people actually search for, we can uncover:

Understand Your Business, Not Just Algorithms

That clarity improves your messaging, your site structure, and the way you talk about your work in general, which in turn helps you show up better in search results and attract more of the right traffic. Once the foundation is in place, keeping things up to date takes minutes, not hours.

Attract the Right Visitors, Not Just More Clicks

This approach helps your website get found organically, connect more quickly with the right people, reduce bounce rates (people leaving your site quickly), and quietly support your business even when you’re offline.

Flexible Website Audits, Guidance & SEO Programs

Instead of high-pressure, expensive done-for-you services, I offer flexible support so you can stay in control and move at a pace that feels manageable.

Options Include:

• Website & SEO Audits
• Personalized Strategy Sessions
• Workshops & Programs
• Ongoing strategic support while you implement

Start With a Website Audit

You can choose from several different levels to fit your time and budget. An audit helps you understand what’s working, what’s blocking visibility in search results (including technical issues), and what matters most to fix now.

From there, you'll get a clear, prioritized roadmap, so you’re not left guessing about what to do first.
(Learn more about audits here.)

OR

An Empowering Strategy Session

Sit down with me for an hour and let's talk through your situation. Everyone's path is different. We'll look at your goals, what you’re currently doing to reach them, where there’s room to improve, and any worries or questions you’d like to unpack.

Sometimes a grounded, honest conversation with an experienced guide is enough to create real shifts.
(Learn more about Website Clarity Empowerment Hours here.)

OR

An Audit With Guided Implementation

If you don’t want to do everything alone, this option gives you support as you go. You’ll get clear guidance, feedback, and reassurance while you make changes.

You’re never second-guessing your decisions or wondering if you’re doing it “right.”
(Learn more about audits with guided implementation here.)

OR

A Guided, Personalized Program

SEO-SOS is a small, supportive group program for reluctant marketers who want a simple, tailored system that fits their life — instead of yet another marketing obligation. You’ll get more than guided implementation.

You’ll build a sustainable, steady approach that eases the constant pressure to “be marketing” and helps your website quietly do more of the work for you.
(More details about SEO-SOS can be found here.)

What Happens When Your Website Finally Makes Sense

CASE STUDY: Ana's Story - Small Budget / High Competition

Ana was selling a thoughtfully designed, high-end weighted blanket in a competitive market. She was up against big brands with large budgets, and she had a price point and features that needed clearer explanation. Nothing was happening on her website.

Personalized Strategy & Steady Support

By clarifying her messaging, implementing the right SEO, and developing a strategy she could actually maintain, her site began attracting the right visitors, and her blankets sold out. Not because she shouted louder or used the latest trend, but because her website finally told the right story to the right people who were ready to buy.